JKSN. If you know, you know.

You also probably know if you live in West Tennessee because those four letters have been seen often on t-shirts over the past year. JKSN is Jackson minus the vowels and a silent “c.” There’s no room for passivity or wasted space with this brand. There’s no need for vowels, either. Vowels are melodious and can stretch words without necessity. Consonants are sharp and strong like the letters on the shirt and the city they represent. JKSN. Jackson. If you know, you know.

Read More